December 10, 2019

QR Codes – Quick Response Code


QR Codes are those funny looking square bar codes that you might see on tv, print ads and other media. So what are they and why are the important to my business? Well, QR Codes can contain a lot more information than normal bar codes, so you they can be used in all kinds of applications. The one that we want to focus on is using QR Codes in print ads you might run. It is very easy to use a free QR-Code Generator to make an image that encodes your webflyer or website, so you can include as part of you print ad. Readers can now see the QR-Code and use an app on their smart phone to take picture of your QR Code and it will direct their web browser to the URL that you used to generate the code. When you scan or read a QR code with your iPhone, Android or other camera-enabled Smartphone, you can link to digital content on the web, email and connect the mobile device to a web browser. This is nice for a couple of reasons, first readers check them out just to see what they lead to, curiosity will get you lots of looks. Second, having a way for people to browse right to a website you want them to go to for more information is brilliant. Last, more and more people are getting smart phones, that let them look at your advertising information on the web, so this this is just one tool in your toolbox to attract customers on the mobile web. Quick Response codes are being used more and more in advertising because Consumers want immediate access to relevant information. Can you afford to miss out on this opportunity to capture a readers interest?