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The Business Brains and Second Brains seminar · In personMap the process first. Then put AI to work.
Business Brains and Second Brains is a working seminar for owners of established businesses and their leadership teams. I run it the way I was trained to run a Six Sigma Green Belt project: map how the work really flows, measure where it stalls, find the root cause, and only then build the AI that fits the tools you already use.
Dates coming. Newsletter subscribers hear first.
Most AI projects start with a tool. That's backwards.
Somebody buys a chatbot, or an AI receptionist, or another subscription, and then goes looking for a problem to point it at. That's how owners end up with three AI toys and the same busywork they had before.
A Six Sigma project starts the other way, with the process. What goes in, what comes out, who touches it, where it waits. Once the work is on one page, it's obvious which steps a person should keep and which steps AI should take. That's the difference between an AI toy and an AI employee.
AI is a terrible chat buddy and a great employee. It's bureaucratic and it loves process, which is exactly why it fits a business that has its processes mapped.
Five steps, the Green Belt way.
Six Sigma calls it DMAIC: define, measure, analyze, improve, control. In the seminar we walk it on one real process from a business in the room.
Pick the process that costs you the most.
Quoting, onboarding, follow-up, reporting: the one that eats the most hours or loses the most money. A SIPOC (suppliers, inputs, process, outputs, customers) sets the edges, so everyone agrees on what's in scope and what "done" means before anything gets built.
Map it the way it actually runs.
Not the way the handbook says. A process map shows every handoff, every wait and every place someone retypes the same thing. Then we put numbers on it: how long it takes, how often it happens and how many times it bounces back.
Find the root cause.
A fishbone diagram, the five whys and a Pareto chart show which few problems cause most of the pain. Most of the time it isn't a knowledge gap. It's an execution gap: the work nobody wants to do, so it doesn't get done.
Build the business brain, and give AI the job.
Your documents, procedures and history go into one source of truth that AI can read and act on. Then AI takes the steps the map flagged, connected to the software you already pay for: your CRM, your inbox, your calendar, your shared drive.
Keep the gains.
A control plan says what gets checked, how often and by whom, so the improvement holds after everyone goes back to work. This is the step most AI projects skip, and it's why most of them fade.
Built to complement the stack you already have.
You don't need more software. Most established businesses already pay for more than they use. The business brain sits next to what you run today and ties it together, so the CRM knows what the inbox knows and nobody has to remember to start the follow-up.
What AI takes off your plate:
- The memory. What was promised, to whom and when, so it doesn't live only in your head.
- The busywork. Reports, follow-ups, review requests and first drafts.
- The watching. The public signals that come before a customer spends, so you hear about the job before it's posted.
What stays yours: the room. Clients, your team, the deal, the stage.
Build the brain. See it first. Be in the room.
- AI is the great equalizer. The gap between you and the big players is smaller than they want you to think, and why that's true now.
- What a business brain is. Plain folders, plain instructions, and AI that acts on them. I show you mine.
- The event before the event. Most purchases have a trigger upstream, and a lot of those triggers are public. How to see them first.
- AI remembers so you can be present. Hand off the memory and the bureaucracy, and spend your time where only you can.
- The top is always rented. Ads and agencies stop when you stop paying. What to own instead.
What you leave with
- A process map of one real workflow, with the waits and handoffs marked.
- A short list of the steps AI should take, ranked by what they cost you today.
- A plan for your business brain: what goes in it, where it lives and who owns it.
- A control plan, so the change holds.
For owners who built something real.
Who it's for: owner-led companies, usually at seven or eight figures, where the owner is still the memory of the business. Leadership teams, associations, chambers and peer groups can book it for their members. You don't need to be technical. If you can describe how work moves through your company, you can do this.
Who runs it: Greg Tresler, "Google Greg." I'm a Six Sigma Green Belt, I've spent six years inside Google Business Profile, and I'm not a developer. I built my own business brain by talking to AI, then built one for a client's company, starting from a shared drive full of files nobody opened.
Want it run inside your company? The seminar walks the method on one process. If you'd rather have me run the whole project on your business, call (346) 474-5999 and we'll talk it through.
The seminar, common questions
- When is the next seminar?
- Dates are being set now. Newsletter subscribers hear first.
- Do I need to be technical?
- No. If you can describe how work moves through your company, you can do this. I'm not a developer either.
- Do I have to buy new software?
- No. The point is to make the tools you already pay for work together. New software only comes in if the process map shows a real gap.
- Can you bring it to our group?
- Yes. Associations, chambers, peer groups and leadership teams can book it. Call (346) 474-5999.
- Is this the same as the Wednesday webinar?
- No. The webinar is about ranking on Google Maps. The seminar is about the whole business and where AI fits in it.
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