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The Google Business Profile field guide, in writing.

Plain-language answers on Google Business Profile, Google Maps, and getting found in AI search. Written by Greg Tresler ("Google Greg") for local business owners.

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Latest posts

Google Reviews

How to Ask a Customer for a Google Review

The words you use decide whether a customer leaves a Google review. Here is what to say, when to say it, and what Google will not let you offer.

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Google Reviews

How to Respond to Google Reviews (Even the Bad Ones)

How to respond to Google reviews, good and bad: what to write under a five-star and a one-star review, and the ten-minute weekly habit that keeps up.

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Google Competitors

How to Check Your Competitor's Google Business Profile

Learn how to check a competitor's Google Business Profile step by step, what to write down, and the gaps you can close on your own listing this week.

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Google Questions

Google Business Profile Q&A Is Gone: Get Into Ask Maps

Google retired Q&A on Business Profiles. Here is how to answer customer questions now, so Ask Maps, Google's AI, gives the right answer about you.

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Google Business Profile

Free Google Business Profile Features You're Not Using

Most of your Google Business Profile is free and sitting switched off. Here are the features worth turning on this week, plus a simple 30 minute plan.

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Google Reviews

What to Do When Your Business Has No Google Reviews Yet

No Google reviews yet? Here is how to get your first ten the honest way: who to ask, what to say, when to ask, and what Google's own rules allow.

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Google Business Profile

How to Let Customers Book You Right From Google

Customers find you on Google and then stall. Here is how to add a booking link to your Google Business Profile so they can book you in one tap.

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Profile Photos

What Photos Should You Add to Your Google Business Profile?

The photos that help most are the plain ones you take on the job. Here is what to add to your Google Business Profile, in what order, and how often.

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Google Reviews

How to Get Google Reviews at a Grand Opening

A simple plan for collecting real Google reviews during a grand opening or free event, without paying for a single one or putting your profile at risk.

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Google Business Profile

How to Use AI to Write Google Business Profile Posts

Learn how to use AI to write Google Business Profile posts that sound like you, with a 90-second voice note, one simple prompt, and Google's own rules.

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Google Reviews

How to Get More Google Reviews That Help You Rank

How to get more Google reviews that help you rank on Maps: ask every customer at the right moment, make it one tap, and let them describe the job.

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