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The Google Business Profile field guide, in writing.

Plain-language answers on Google Business Profile, Google Maps, and getting found in AI search. Written by Greg Tresler ("Google Greg") for local business owners.

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Latest posts

Business Brains

Your Business Is Full of Trapped Value. AI Can't See It.

Your website and Google profile hold knowledge AI cannot read. That trapped value is why machines recommend someone else.

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Customer Follow-Up

How to Get More Jobs From Your Past Customer List

Your old customer list is full of people ready to hire you again. Send one short email with one question, then follow up with whoever answers.

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Profile Posts

How Often Should You Post on Google Business Profile?

Once a week is the right rhythm for Google Business Profile posts. Here is what Google actually says, what to write, and how to batch a month in one sitting.

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Google Reviews

How to Get Google Reviews From Past Customers

Got a list of past customers and no Google reviews? Here is how to ask them, what to send, how fast to send it, and what Google does not allow.

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Website Chat

Why Nobody Clicks the Chat Box on Your Website

Your website chat box gets ignored because of where it sits and what it says. Move it above the fold, change the words, and people start using it.

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Profile Services

What Services to List on Your Google Business Profile

List only the services you really do, named the way customers say them. Here is how to pick them, write them, and keep your Google profile tight.

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Google Business Profile

How to Audit Your Own Google Business Profile

Score your Google Business Profile the way a sharper competitor would. Five things to check, how to grade them, and which gap to fix first this week.

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Google Reviews

How to Ask a Customer for a Google Review

The words you use decide whether a customer leaves a Google review. Here is what to say, when to say it, and what Google will not let you offer.

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Google Reviews

How to Respond to Google Reviews (Even the Bad Ones)

How to respond to Google reviews, good and bad: what to write under a five-star and a one-star review, and the ten-minute weekly habit that keeps up.

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Google Competitors

How to Check Your Competitor's Google Business Profile

Learn how to check a competitor's Google Business Profile step by step, what to write down, and the gaps you can close on your own listing this week.

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Google Questions

Google Business Profile Q&A Is Gone: Get Into Ask Maps

Google retired Q&A on Business Profiles. Here is how to answer customer questions now, so Ask Maps, Google's AI, gives the right answer about you.

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Google Business Profile

Free Google Business Profile Features You're Not Using

Most of your Google Business Profile is free and sitting switched off. Here are the features worth turning on this week, plus a simple 30 minute plan.

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Google Maps

Why You Don't Show Up on Google Maps in Nearby Towns

Not showing on Google Maps one town over? Here is why distance decides most map results, and the three things you can fix this week to win nearby work.

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Google Maps

How to Find Local Business Partners Using Google Maps

Use Google Maps to find the local businesses that already touch your customer, then turn them into a steady referral source. Here is the simple way.

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Google Reviews

What to Do When Your Business Has No Google Reviews Yet

No Google reviews yet? Here is how to get your first ten the honest way: who to ask, what to say, when to ask, and what Google's own rules allow.

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Google Business Profile

How to Let Customers Book You Right From Google

Customers find you on Google and then stall. Here is how to add a booking link to your Google Business Profile so they can book you in one tap.

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Profile Photos

What Photos Should You Add to Your Google Business Profile?

The photos that help most are the plain ones you take on the job. Here is what to add to your Google Business Profile, in what order, and how often.

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Google Reviews

How to Get Google Reviews at a Grand Opening

A simple plan for collecting real Google reviews during a grand opening or free event, without paying for a single one or putting your profile at risk.

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Google Business Profile

How to Use AI to Write Google Business Profile Posts

Learn how to use AI to write Google Business Profile posts that sound like you, with a 90-second voice note, one simple prompt, and Google's own rules.

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Google Reviews

How to Get More Google Reviews That Help You Rank

How to get more Google reviews that help you rank on Maps: ask every customer at the right moment, make it one tap, and let them describe the job.

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